In late 2015 a concept for a new visual Identity was created. With focus on the music Industry the main goal was to attract users that are active in the industry and adopt the latest trends within design and lifestyle.
By communicate the feeling of vibrant and active music. Poppy colors and gradients was generated to create this feeling.
To enforce the communication the imagery was on action shoots where music and people are the main focus.
To easy update and generate content for mobile devices and various of plattforms a google fonts was selected for this case to ensure the usage everywhere online. Also a clean font without serifs was the first choice to balance up the bright colors and give focus to the imagery.
The GUI was going in the same line! Buttons and icons was created with the mindset of easy to understand, read and update for the future. Still important that it speaks the right language together with the the Visual Identity.