In late 2015 a concept for a new visual Identity was created. With focus on the music Industry the main goal was to attract users that are active in the industry and adopt the latest trends within design and lifestyle.
By communicate the feeling of vibrant and active music. Poppy colors and gradients was generated to create this feeling.
To enforce the communication the imagery was on action shoots where music and people are the main focus.
To easy update and generate content for mobile devices and various of plattforms a google fonts was selected for this case to ensure the usage everywhere online. Also a clean font without serifs was the first choice to balance up the bright colors and give focus to the imagery.
The GUI was going in the same line! Buttons and icons was created with the mindset of easy to understand, read and update for the future. Still important that it speaks the right language together with the the Visual Identity.
In 2015 Record Union Launced a new feature! Spotify Trends!
A online tool that helps Artist to show the latest statistic from their listener's on Spotify.
An Campaign site and UX Design for the tool was made for this project.
In the project I had the main responsibility to create the concept, complex UX design for the statistic tool and the Campaign site.
All the images are photographed and edited by me!
This project was released in 2015
Spotify trends Campaign site
A campaign site that explain the statistic tool for the users! Works various of different devices.
Statistic tool for Spotify trends
This statistic tool help the user to keep track of their released music on Spotify. They can easy track data from their listeners. All from the country, the age and gender of the listener streams.
My part of this project was to set the design and user experience together with the product leader and front developer.
Complex online tool
2016 an new feature was released at Record Union! The discovery tool! A complex online tool that helps Records Labels to find new upcoming artists from Record Union's artist library!
The big labels like sony music can use this tool sort Artist's by their best performing tracks and trending music. By the different artist cards on the second image the labels can mark the interesting artist and follow their progress!
My head responsibility in this project was to create the visual identity and together with the front end developer create the wireframes.
Events & Online campaigns
At Record Union a part of the work is to create concept and visual design for the different events and campaigns. Here are some exempels of that.
During a marketing campaign in 2016 Record Union had the opportunity to collaborate with Radar magazine and create content to push the marketing for Record Union. A physical ad in radar magazine was created and online ads for google ads with the important call to action button. My role in this campaign was to create the concept and the visuals.
An exempel of an event that was created in 2015 together with SENSUS is Klubb Prolog!
A Session with upcoming artist that took part at the nightclub Dbaser Hornstull in Stockholm.
May role in this project was to create the visuals, and online marketing. Both posters, online ads logtype and backdrops to the stage was created for this event.
Kandidathuset is a company that focus on recruitment within the industry area. During 2012
The client was in need of an new Graphic profile that could easily communicate the vision and goals.
The vision and value of the company was there but needed to be communicated in a more solid way and needed to be presented distinct in a visibile shape .
Me and the Client worked together on the vision and sat up straight goals of how we should create this new profile.
The work began in 2012 and during this time I worked out an graphic profile, after that, presentationmaterial, buissnesscards, and a responsive page took shape. The client also printed the logotype on a cuple of headphones.
Typography Just another typography created in illustrator.
H&M campaign site
H&M fasion awards 2012 was created during my time at Gyro. I helped out with the visual design and the wireframe on this project. It was launched in January 2012.
In a collaboration with a producer and a projectleader in LA. I helped out to create
a logotype for a new started shoe company.
The shoe is shaped after your foot and get a real felling of barefoot runnig.
Creative outside worktime!
During my free time one of my passion is to use paper and pen! Many different variations of illustrations has been created during the years. Here are a collection of my favorites!
Concept for WESC
During my time as an student at Hyper Island, North Kingdom and WeSC gave us a brief. The task was to connect the WeSc brand to music and art in order to engage, entertain and impress.
The Brief The Brief was to create an impression so great that the receiver wants to be the first one to share the experience.
The concept During 7 weeks until December 2010 we worked on this Brief and came up with a concept for WeSC.
After seeing the movie I hope that you can realize the potential of this idea. Remember that the Rfid reader can be put anywhere and in almost anything. How you interact is just for you to decide.
In the project I worked with other students from Hyper Island. Bodil Gustafsson Fürst, Kris Bengtson, Hampus Lemhag, Mikael Näslund and Pier Madonia,